Creativity for Brand Identity: What is your story? image
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Wednesday 24th June 2020

Creativity for Brand Identity: What is your story?

During the time of COVID, it's essential that businesses, organisations and, especially, NGOs, have a compelling online story that connects people to their work and mission.

Bridget McNulty, founder of Sweet Life, health advisor author and content strategist, delved into the art of how to create a story that makes people feel something for your brand, or cause and provided one to one feedback for each project submitted as part of this session. Tune in as they explore what makes organisations unique and meaningful and how to get that message across.

Please note this event has been pre-recorded.

Speakers: Bridget McNulty

Chair: Jessica Fox


    Jessica Fox
    XpoNorth Film Specialist, formerly storyteller at NASA

    Jessica Fox is a director and author. Her directing credits span film, theatre and TV. She was a storyteller for NASA and tour documentarian for the Dresden Dolls. Her first novel is in development with Annapurna Pictures. She is XpoNorth’s Film sector specialist.


    Bridget McNulty
    Co-Founder, Sweet Life Diabetes Community

    Bridget McNulty is a published author, content strategist, writer, editor and speaker. She is the co-founder of two non-profits: Sweet Life Diabetes Community, South Africa's largest online diabetes community, and the Diabetes Alliance, a coalition of all the organisations working in diabetes in South Africa. She is also the co-founder of Now Novel: an online novel-writing course where she coaches aspiring writers to start - and finish! - their novels. Bridget believes in the power of storytelling to create meaningful change.


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