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Thursday 25th June 2020

Design for Kids or It’s Child’s Play!

Design for Kids or It’s Child’s Play!

A fabulous panel session bringing together a wealth of experience of toys and games, children’s fashion and children’s theatre, to discuss just how to go about making that perfect product for a child. This entertaining and informative session will look at developing ideas, how do parents fit in, how to reach markets and perhaps the most important of the lot, where do children fit into the process?

Speakers: Michael Rueger, Heather Fulton, Andy Jackson
Chair: Aude Le Guennec


    Dr Aude Le Guennec
    Assistant Professor in Design studies / Fashion anthropology

    Design Anthropologist and member of the Young Academy of Scotland (RSE), Dr Aude Le Guennec is an educator and researcher at the School of Textiles and Design, Heriot-Watt University. From her academic background and first career as a Museum Director, Aude has developed a specific interest in the way fashion informs the society. Specialising in Children’s material culture, she has completed a PhD addressing the socialisation of children through fashion and clothing from the 18th century onwards (Sorbonne University). As a curator, Aude works with prestigious institutions interested in an innovative approach of children’s fashion and in the exploration of the interactions between children and their clothing. As a consultant for the fashion and toys industries for 15 years, Aude has been assisting her clients in the creation and implementation of a corporate culture based on the story-telling of the products. Aude publishes extensively and shares her approach of an inclusive and sustainable children’s material culture around the globe.


    Michael Rueger
    Creative Director, Ravensburger Innovation Lab

    Before Michael joined Ravensburger in 2013 as Creative Director at Ravensburger Innovation Lab, he worked for many years as a freelance Creative Director/Producer. He has worked for Media houses, Ad Agencies, Theme Parks and Toy-Companies and created TV-Shows, worlds, Campaigns, Products and Cross Platform Content. He is a regular speaker at international conferences, and received several international industry-awards and nominations, like the Toy Innovation Award 2010 (for tiptoi®).

    Andy Jackson
    Creative Director, AJ Global Creative Consultancy

    Andy has led a progressive and accomplished career for over 20 years in the Retail & Apparel industry, working as a Designer through to Director level with some of the UK’s biggest clothing businesses such as Debenhams, Fat Face, M&S, River Island and F&F. More recently he’s become a Creative consultant and has become affiliated with one of the UK’s leading sustainability platforms Common Objective as well as working on a variety of different global projects.

    Heather Fulton
    Artistic Director

    Heather Fulton is a Moray based Director and theatre maker with 17 years of experience within the industry. Heather is Artistic Director of Frozen Charlotte Productions, a leading Scottish company producing theatre for children and more recently, adult audiences. Frozen Charlotte’s shows including Too Many Penguins? (for children aged 1-4) Paperbelle & Valentina’s Galaxy (both for children aged 2-5) and NESTS by Xana Marwick for adult audiences have toured throughout Scotland to theatres and festivals throughout the UK and across the world. Heather is an Associate Artist with Starcatchers – Scotland’s National Arts and Early Years Organisation – where she has directed three shows and worked as Lead Artist on: Creative Kin Moray and Expecting Something Aberdeen. Most recently Heather has begun working with Eden Court Theatre, Inverness; teaching Higher Drama and developing a new show for babies called Baby Steps.


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