Establish Your Content Kingdom
In recent years global brands have emerged from DIY projects that began as amateur podcasts, basic web videos and simple live streams. Content creators can look to digital storytelling innovators to extend their brands, create deep engagement with audiences and develop new revenue streams and distribution models. Serialised, live and interactive content can extend the world of a story far beyond its original media. Case study references and discussion will chart the progress of pioneers who have created enviable empires from often very humble beginnings.
Speakers
Dougal Perman
XpoNorth Sector Specialist/ Chair, SMIA, Director, Inner Ear
Dougal is a content creator and strategist. His digital media company Inner Ear specialises in live programme making, documentary production and creative consultancy. It also has three content brands; traditional music web TV channel TRADtv, electronic music internet radio station Radio Magnetic and interactive audio walking tour maker Walking Heads. Dougal has directed and produced hundreds of live cultural programmes from all over Scotland and beyond featuring music, theatre, dance, visual arts and heritage. He is fascinated by the ways people can use technology to innovate and exploring ways to connect activities to audiences. Dougal is one of XpoNorth’s sector specialists advising people on digital media, remote participation and how to get the most out of content. He also chairs the Scottish Music Industry Association and sits on several government and industry advisory and working groups. When he finds the time he likes making music, podcasts and videos with his family.
Craig Massie
Post Production Supervisor, Boiler Room
As a creative lead for global live streaming platform Boiler Room his job involves creating and developing various series concepts, as well as making inexpensive throwaway content to feed the Facebook industrial complex. He gained his first freelance role within the company in 2013 by creating "Boiler Room Funny Moments"
Gavin McGonigle
Tenement TV
Gavin liaises with artists, management, press offices and record labels to produce a stream of written and social content, including from the biggest live events in the country, relevant to a dedicated fan base and meet the aims of Tenement TV.
David Mogendorf
Head of Artist Relations, YouTube
Sarah Johnston
Client Services Account Manager, FUGA
Sarah Johnston is Client Services Account Manager in FUGA’s London office. She joined FUGA from MERLIN, where she spent 5 years working with 800+ independent labels and distributors and 25+ DSP’s from across 53 territories. Her key areas of knowledge are digital licensing, supply chain and account management.
