In recent years global brands have emerged from DIY projects that began as amateur podcasts, basic web videos and simple live streams. Content creators can look to digital storytelling innovators to extend their brands, create deep engagement with audiences and develop new revenue streams and distribution models. Serialised, live and interactive content can extend the world of a story far beyond its original media. Case study references and discussion will chart the progress of pioneers who have created enviable empires from often very humble beginnings.


    Dougal Perman
    XpoNorth Sector Specialist/ Chair, SMIA, Director, Inner Ear

    Dougal is a producer, director and consultant. His content company Inner Ear specialises in live programme making (including live streaming of cultural events and activities), feature and documentary production (podcasts, web video and some TV commissions) and creative industry consultancy. He is also chair of the Scottish Music Industry Association in which he helps shape vision and drive strategy. He is a member of the Scottish Government’s Creative Industries Leadership Group and co-chairs a working group exploring how to increase creative industries resilience. Dougal is an XpoNorth sector specialist for digital media content with a particular interest in remote participation. In and out of work he loves listening to and making music, storytelling and media production.

    Craig Massie
    Post Production Supervisor, Boiler Room

    As a creative lead for global live streaming platform Boiler Room his job involves creating and developing various series concepts, as well as making inexpensive throwaway content to feed the Facebook industrial complex. He gained his first freelance role within the company in 2013 by creating "Boiler Room Funny Moments"

    Gavin McGonigle
    Tenement TV

    Gavin liaises with artists, management, press offices and record labels to produce a stream of written and social content, including from the biggest live events in the country, relevant to a dedicated fan base and meet the aims of Tenement TV.

    David Mogendorf
    Head of Artist Relations, YouTube

    Sarah Johnston
    Client Services Account Manager, FUGA

    Sarah Johnston is Client Services Account Manager in FUGA’s London office. She joined FUGA from MERLIN, where she spent 5 years working with 800+ independent labels and distributors and 25+ DSP’s from across 53 territories. Her key areas of knowledge are digital licensing, supply chain and account management.


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