Everything you want to know about music placement but are afraid to ask!
Everything you want to know about music placement but are afraid to ask!
This panel brings together a range of high-level International perspectives to drill down into music placement across the film, TV, advertising, animation and gaming arenas. Our panel of experts will offer an invaluable insight on the reality of navigating this highly competitive space, discuss practical do’s and don’ts and give top tips on securing that golden sync placement.
Speakers: Josh Rabinowitz, Nick Oakes, Sienna Jackson, Mark Allen
Chair: Josh Rabinowitz
Chair
Josh Rabinowitz
Founder / Music Consultant, Brooklyn Music Experience
Josh Rabinowitz has produced over 10,000 tracks for brands, cinema, recording labels and television. His branded work includes several ground-breaking initiatives utilising artists such as Black Eyed Peas, Run DMC and Rihanna. He has been called a “New Music Mogul” by Fast Company and has spoken at every major global music conference. Rabinowitz is a Professor at The New School, has been a columnist for Billboard’s “With the Brand” and has appeared on Bloomberg TV News and NPR several times. He has been an advocate and recognised voice for the craft of music supervision and production for brands in the international press for over 20 years. Rabinowitz was chosen to be the inaugural President of the Cannes Music Lions Jury in 2016. He resigned his position as EVP/Director of Music at Grey Group in 2019 to start a Music and Sound Consultancy called the Brooklyn Music Experience.
Speakers
Josh Rabinowitz
Founder / Music Consultant, Brooklyn Music Experience
Josh Rabinowitz has produced over 10,000 tracks for brands, cinema, recording labels and television. His branded work includes several ground-breaking initiatives utilising artists such as Black Eyed Peas, Run DMC and Rihanna. He has been called a “New Music Mogul” by Fast Company and has spoken at every major global music conference. Rabinowitz is a Professor at The New School, has been a columnist for Billboard’s “With the Brand” and has appeared on Bloomberg TV News and NPR several times. He has been an advocate and recognised voice for the craft of music supervision and production for brands in the international press for over 20 years. Rabinowitz was chosen to be the inaugural President of the Cannes Music Lions Jury in 2016. He resigned his position as EVP/Director of Music at Grey Group in 2019 to start a Music and Sound Consultancy called the Brooklyn Music Experience.
Nick Oakes
Head of Sync & Creative Licensing, Sony/ATV (UK)
Nick is the co-head of sync at Sony/ATV (UK), the world’s’ biggest music publisher. Previously with EMI Music Publishing, during his time with the company he twice won the Music Week Sync Award and worked with all the leading ad agencies and supervisors in the business, sourcing and licensing music to the likes of Amazon, BMW and Converse. Prior to this Nick was a music supervisor with leading supervision company Soundlounge, placing tracks on a number of high-profile campaigns including Adidas, Vodafone and Peugeot. Before working in sync Nick served his time working in various record shops and still thinks they were the best jobs he ever had.
Sienna Jackson
CEO, Zoran Creative Strategy
Sienna Jackson is a creative executive with 10 years’ experience in the entertainment industry, lobbying, as well as a proven track record in political advocacy. Producer of several Academy Award and Golden Globe winning original soundtracks, Sienna has also served as an advisor to the Creative Rights Caucus of the United States Congress, focused on music copyright and intellectual property reform. Since 2016, Sienna has served as a communications strategy consultant for the ACLU of Southern California and various other social justice organisations. Sienna is the CEO and founder of Zoran Creative Strategy, a boutique consulting company focused on entertainment partnerships for social good.
Mark Allen
Music Supervisor
Mark Allen is an independent music supervisor and creative sync manager, originally from London and now based in NYC. With over 9 years' experience in the industry, he has music supervised projects ranging from Hollywood trailers to short films, and landed syncs for global Ad campaigns and numerous US TV shows.