Five Ways to Market your Business through Podcasting image
< back to programme
Thursday 25th June 2020

Five Ways to Market your Business through Podcasting

In this lively session, Joanna Penn will share how you can use podcasting to market your business, bring in business leads — and make more revenue. It will cover how to find and pitch appropriate shows, repurposing and sharing audio and video content, audio-first marketing tips, plus a live Q&A session.

Speakers: Joanna Penn

Chair: Peter Urpeth


    Peter Urpeth
    Writing and Publishing Sector Specialist, XpoNorth

    Peter Urpeth is XpoNorth’s publishing sector specialist, with nearly twenty years of experience in developing and delivering development programmes for creative business in the Highlands and Islands. He has more than 35 years experience as an editor working in the newspaper and magazine industry and is now focussed on multi-media story-telling, and is a published novelist and poet. As a pianist, Peter has for many years worked in free improvisation and in composition and performance for silent movies. He used to worry about this polymathic mix, but not now.


    Joanna Penn
    Author, Podcaster, Entrepreneur

    Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.comhas been voted in the Top 100 sites for writers by Writer's Digest.


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.