It’s a People Business: HR in 2022 and Looking After Your Biggest Assets image
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Thursday 16th June 2022

It’s a People Business: HR in 2022 and Looking After Your Biggest Assets

11:15am - 12:15pm

People, and the knowledge, networks and enthusiasm they bring to your business are your biggest asset. The creative and heritage sectors are largely made up of micro and small businesses, with volunteers playing a vital role in helping museums deliver their services to the public. Looking after staff, meeting legal requirements and making sure we generate an environment that really values staff are vitally important- but how many small businesses can honestly afford to engage dedicated HR support? In this interactive session, Purpose (HR & Coaching) CEO, Lisa Thomson, and Muckle Media Managing Director, Nathalie Agnew, who runs the first Scottish PR Agency to secure B-Corp status for fostering a positive organisational culture dedicated to more than just profit, will break down the key issues that small businesses need to address and provide an opportunity for participants to gain key insights on more effective HR management.


    Lisa Thomson
    CEO, Purpose (HR & Coaching)

    Lisa is experienced in establishing HR functions and people management and development frameworks within growing businesses, having over 10 years’ experience establishing and leading HR functions within growing SME businesses prior to establishing Purpose HR in 2014. She has achieved Chartered Membership of the Institute of Personnel and Development, is an alumni of the Entrepreneurial Scotland Saltire Fellowship programme, and is a qualified Executive business coach. With experience in developing and implementing HR frameworks across a range of business environments, working closely with CEOs and management teams to design and tailor HR policy, toolkits and supporting processes she has expertise in understanding, interpreting and applying business growth strategies and translating these into effective, user-friendly and fit for purpose HR strategies and supporting frameworks tailored to client needs and a proven ability to work to tight deadlines and demanding schedules. In 2021 Purpose HR was acquired by the AAB, the tech-enabled business critical services group, to provide our business with the support required to accelerate the business growth plans.

    Nathalie Agnew
    MD, Muckle Media

    Nathalie Agnew launched Muckle Media in Dingwall in 2012 and has gone on to grow the business to a team of more than twenty across four offices. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, Nathalie has led her team to win numerous awards in recent years, the most notable being the PRCA DARE Medium Agency of the Year award in 2019, CIPR Scotland PRide Outstanding PR Consultancy award in 2018 and the Consumer Relations award two years in a row, in 2017 and 2018. Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Nathalie is a fellow of the Chartered Institute of Public Relations and holds a BA in Communications and a certificate in Direct and E-Marketing from the IDM.


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