Margo Selby: Growing Your Textile Business Through Collaboration
Margo Selby is a renowned British textile artist and designer. Her design philosophy is focused on pushing the boundaries of weaving to create contemporary stylish fabrics for a range of textile applications, uniting the very best weavers and high quality fibers to produce beautifully crafted products.
Margo shares with us her story and how she built her business through collaboration with a range of creative partners including Tate Galleries, the British Museum, Fine Cell Work, Royal Opera House, London Transport Museum, Habitat, John Lewis, West Elm, Alternative Flooring, Decca Furniture and Casa Bothelo.
Speakers: Margo Selby
Chair: Joan Johnston
Founder of Ava Innes / XpoNorth Craft, Fashion & Textile Specialist
Joan Johnston is the Founder of Ava Innes, a new Scottish brand selling luxury sustainable duvets and pillows, all made in the UK. Her innovative concept for the use of cashmere-guard hair to fill luxury bedding products derived from her 25 years of experience in both creative and commercial roles across British luxury textiles, working with internationally renowned brands in the US, Italy, France and Japan. Joan has fulfilled roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, and as result has acquired a wealth of knowledge from developing initial concepts, working through the design process to experiential brand-focused promotion and sales delivery.
Textile Artist & Designer
Margo Selby is an internationally renowned textile artist and designer. Her design philosophy is focused on pushing the boundaries of weaving to create contemporary stylish fabrics for a range of textile applications, uniting the very best weavers and high quality fibers to produce beautifully crafted products. Margo trained in textile design at Chelsea College of Art and Design and then followed this with a postgraduate degree at The Royal College of Art, graduating in 2001. On graduating Margo initially worked as a woven textile designer for industrial mills. It was during this time she united her innovative hand-woven constructions with industrial machinery to create the unique 3-dimensional fabrics that were to become the trademark of the Margo Selby Brand.
Margo’s expertise in weaving is central to all the product development. Although the design process begins with hand-woven textile concepts, 15 years of designing for Jacquard woven textiles has honed Margo’s understanding of graphic design.