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Wednesday 3rd July 2019

Meeting the Demands of Today’s Media Consumers

So, What Exactly Does the Future of Media Look Like? Most of us will have heard Dame Helen Mirren criticise Netflix and its impact on cinema audiences. Cinema attendances don't tend to support this claim, but arguably it is television audiences who are more likely to be affected and influenced by streaming services and new platforms for screen content- meaning owners, producers, distributers, broadcasters, advertisers and brands have to constantly diversify their models to meet these new consumer demands. This exciting panel session will discuss the challenges faced by content creators and distributors, look at what customers want to see and how do they want to see it, and offer an insight into how broadcasters and brands are moving to meet these changing demands. Essentially, who is buying what - and where and how are they buying it?


    Neil Cartwright
    Managing Director, Million Media/ Co-Founder, Music Publishing Works

    Neil has worked in digital marketing, business development, licensing & strategy for over twenty years and has extensive experience in digital marketing, technology trends, mobile, digital strategy and social media. He was named in The Observer’s "Courvoisier Future 500" as one of the 500 people who will help shape the future of the UK.

    Lisa Clarkson
    Executive Director, Business & Rights and Content Optimisation, CBC (Canadian Broadcasting Corporation)

    Lisa Clarkson has been part of the content business team which negotiates the deals for content whether it is acquired; produced by CBC or licenced. Lisa has led that team since 2007 as the Executive Director of CBC Business & Rights. Lisa has a BA, an MA, an LLB and is one credit away from an LLM.

    Martin Trickey
    Group Head of Digital, Warner Bros. International TV Production

    Martin started working in digital for Uproar in 1999. In 2000 he moved over to the BBC. He left to help start the educational channel Teachers TV before returning to the BBC as Head of Multiplatform Production. The last couple of years he has been Group Head of Digital at Warner Brothers International TV Production.

    Alexander Knetig
    Head of Digital, interactive commissioner, Arte

    Alexander Knetig is head of Digital distribution at ARTE. With his team, he is responsible for the digital distribution of the web-only and broadcast content of the European cultural broadcaster in its six languages. Before joining ARTE, he was a digital producer and freelance journalist in France, Austria, Spain and West Africa.

    Barry Waldo
    Head of Commercial, Blazing Griffin

    Barry Waldo is a senior entertainment and marketing executive with broad global experience in creating and expanding intellectual property through innovative storytelling and content experiences. After relocating from Los Angeles to London and Glasgow he joined forced with Scottish-based Blazing Griffin to create the musical Anna and the Apocalypse.


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