
NASA: Reverse Engineering a Global Brand
Jessica Fox is a director and author. Her directing credits span film, theater and TV. She was a storyteller for NASA and tour documentarian for the Dresden Dolls. Her first novel is in development with Annapurna Pictures. She is XpoNorth’s film sector specialist.
Chair

Jessica Fox
XpoNorth, formerly storyteller at NASA
Jessica Fox is a director and author. Her directing credits span film, theater and TV. She was a storyteller for NASA and tour documentarian for the Dresden Dolls. Her first novel is in development with Annapurna Pictures. She is XpoNorth’s film sector specialist.
Speakers

Dr. Ed Hoffman
Former Chief Knowledge Officer, NASA
Dr. Hoffman retired from NASA as a senior executive after thirty-three years. He was appointed the first NASA Chief Knowledge Officer in 2011 and held responsibility for system-wide strategy, integration and deployment of knowledge services. Prior to this role he was the founding director of the NASA Academy of Program/Project and Engineering Leadership (APPEL).
Jay O'Callaghan
Storyteller
Jay O'Callahan writes stories to perform. He has performed his stories in New Zealand, Lincoln Center, The Abbey Theater in Dublin, the National Fine Arts Complex in London, and throughout the United States. He was awarded a grant from the National Endowment for the Arts for Performance Excellence. His work has been heard on National Public Radio.