NASA: Reverse Engineering a Global Brand

Chair

Jessica Fox
XpoNorth, formerly storyteller at NASA

Jessica Fox is a tv/film director, author and story consultant. She created/starred in the Youtube series “My Famous Dead Boyfriend”, directed commercials for PictoProductions and her short “Bluebeard” featured internationally at festivals. Her memoir, “Three Things You Need to Know About Rockets” was ‘romantic memoir of the year’ (Daily Mail) and is in development with Endeavor Content. Most recently she wrapped on her first feature film, “Stella” set in 1937 Scotland and co-founded Innerwell Media. Off set, Jessica created The Open Book, Airbnb’s most popular destination, and is a storytelling consultant for science organizations like NASA. Jessica is proud to be XpoNorth's film sector specialist.

Speakers

Dr. Ed Hoffman
Former Chief Knowledge Officer, NASA

Dr. Hoffman retired from NASA as a senior executive after thirty-three years. He was appointed the first NASA Chief Knowledge Officer in 2011 and held responsibility for system-wide strategy, integration and deployment of knowledge services. Prior to this role he was the founding director of the NASA Academy of Program/Project and Engineering Leadership (APPEL).

Jay O'Callaghan
Storyteller

Jay O'Callahan writes stories to perform. He has performed his stories in New Zealand, Lincoln Center, The Abbey Theater in Dublin, the National Fine Arts Complex in London, and throughout the United States. He was awarded a grant from the National Endowment for the Arts for Performance Excellence. His work has been heard on National Public Radio.