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Wednesday 15th June 2022

Realising Your Creative Value

10am - 11am

The creative industries are packed with more value than many of us realise. How do we calculate that value and then, how do we exploit it to unlock our potential? This discussion will assess what is valuable about the work we do and products we make, find out where it is, work out how to quantify it, wonder if we are undervaluing ourselves and debate the best way to increase our value.


    Eliza Easton
    Head of the Policy Unit for the Creative Industries Policy and Evidence Centre, led by Nesta

    Eliza Easton is Head of the Policy Unit for the Creative Industries Policy and Evidence Centre, led by Nesta. Eliza works with a team of researchers from across the Centre to analyse and develop policies for the creative industries, and then works with policy-makers to see those policies enacted. Eliza also authors her own research, including on exports, growing creative clusters and soft power. In 2020 she became a University of Cambridge Policy Fellow.

    Prior to joining Nesta, Eliza was part of the founding team of the Creative Industries Federation, a UK membership body for the creative industries.

    Dougal Perman
    Owner, Inner Ear / XpoNorth Digital Sector Specialist

    Dougal is a producer, director and consultant. His content company Inner Ear specialises in live programme making (including live streaming of cultural events and activities), feature and documentary production (podcasts, web video and some TV commissions) and creative industry consultancy. He is also chair of the Scottish Music Industry Association in which he helps shape vision and drive strategy. He is a member of the Scottish Government’s Creative Industries Leadership Group and co-chairs a working group exploring how to increase creative industries resilience. Dougal is an XpoNorth sector specialist for digital media content with a particular interest in remote participation. In and out of work he loves listening to and making music, storytelling and media production.

    Sadie Dixon-Spain
    Playwright, Actress, Director & Creative Entrepreneur

    Playwright, Actress, Director & Creative Entrepreneur, Sadie Dixon-Spain is the founder of UK wide, Award winning theatre brand & method ‘The Walking Theatre Company’. Based in Glendaruel, Argyll, her work takes her all over the UK.

    Sadie has pioneered a unique theatre delivery and created a sustainable business model within the arts and she is recognised for her creative drive, support of Creative Professionals and her commitment to high quality innovative theatre anywhere. Recent Credits include: Merrily We Roll Along – London Collage of Music: Spaceman – MC Saatchi: These Are Dark Days: Lady MacBeth.

    Rachael Brown
    CEO, Future Economy Company (FEC)

    Rachael is the CEO of Future Economy Company (FEC), a business set up to enable creative and social impact, an issue more relevant now than ever before. In her position at FEC, she leads an all-female management team at Creative Entrepreneurs Club (CEC), where they focus on empowering creative freelancers, with programmes such as Creative Ambitions.

    Rachael has a vast amount of experience in leading purpose-driven business and creative enterprises, helping them to flourish and grow. She strongly believes in using innovation to up-skill and facilitate change, seen through the education she provides to many of Scotland’s leading bodies.


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