In this highly practical session, award winning speaker and author, Daniel Rowles, will guide you through the practical steps to selling online. The session will explore each stage of the conversion funnel, from building awareness, driving engagement, conversion to sale, and ongoing loyalty.
Using free and low costs tools throughout, attendees will leave with practical skills they can take away and use straight away to implement an online sales plan, and to address the challenges created by vastly reduced visitor numbers.
• Selling online in practice
• Understanding the user journey
• The role of content
• Building awareness
• Driving engagement – the role of narrative
• Conversion to sales – ecommerce options
• Keeping up engagement and driving loyalty
Speakers: Daniel Rowles
Chair: Joan Johnston
Founder of Ava Innes / XpoNorth Craft, Fashion & Textile Specialist
Joan Johnston is the Founder of Ava Innes, a new Scottish brand selling luxury sustainable duvets and pillows, all made in the UK. Her innovative concept for the use of cashmere-guard hair to fill luxury bedding products derived from her 25 years of experience in both creative and commercial roles across British luxury textiles, working with internationally renowned brands in the US, Italy, France and Japan. Joan has fulfilled roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, and as result has acquired a wealth of knowledge from developing initial concepts, working through the design process to experiential brand-focused promotion and sales delivery.
Managing Director, Target Internet
Daniel has been working in Digital Marketing for the past 20 years and is a Course Director for the CIM, an award winning author, Lecturer and Programme Director at Imperial College as well as Programme Director of the Digital Leadership Programme taught at Digital Jersey Academy. Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like Sales Force, BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes.