Wednesday 15.45 – 16.45

Working the Crowd

Crowdsourcing is transforming the creative and heritage sectors by tapping into the power of the crowd and harnessing collective intelligence and insight. Hosted by Epi Ludvik, founder and CEO of Crowdsourcing Week, this panel session will include case study examples from world-leading crowdsourcing projects and companies and provides valuable lessons on the way to utilise the crowd to create value and solve challenges.


Ad Pollé


Epi Ludvik


    Ad Pollé
    Senior Project Coordinator, Europeana

    After more than 20 years in audio-visual archiving (including digital preservation) and in international project management, Ad Pollé joined the Europeana Foundation in 2012. He is a member of the Community & Partner Engagement Team, which aims at building partnerships around new ideas and technologies that encourage audiences to engage with their cultural heritage. Ad is the coordinator of Europeana Transcribe, an online citizen science initiative for the enrichment of digitised material from Europeana.


    Epi Ludvik
    Founder & CEO, Crowdsourcing Week

    Epi Ludvik is the Founder & CEO of Crowdsourcing Week, a global platform that is uniting thought leadership on the crowd economy. In 2008, he created Ludvik + Partners – one of New York’s hottest boutique virtual ad agencies built on a 100% crowdsourcing model. Epi Ludvik is one of the pioneers in the crowdsourcing ad space, an industry expert and thought leader in digital marketing. He evangelizes social productivity and power of crowds. Through his work and mission with Crowdsourcing Week, Epi has transformed cities, communities and brands across the world.

    Epi Ludvik earned a BS in Advertising & Marketing from the Fashion Institute of Technology in NYC and has been a serial entrepreneur since graduation.


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