Digital Skills for Creatives
A programme of 4 webinars tailored for small businesses operating within the Creative Industries in Scotland.
Funded through the Creative Digital Initiative (CDI) and hosted by the South of Scotland Enterprise, the purpose of these sessions is to increase the digital awareness and skills of the creative sector, encouraging 'creative' digital approaches to business in a post-pandemic world where everything has changed.
Remotely delivered by experts from digital training consultancy NSDesign Ltd, the webinars will be fun, engaging, and collaborative – with audience participation, brainstorming and reflective thinking.
Participants are welcome to attend all 4 sessions or can sign up to the ones they feel are most relevant to their needs. A range of dates are available and more will be added subject to demand. Please email firstname.lastname@example.org to be kept updated.
Each webinar will have up to 25 places available and places are limited to 1 participant per organisation.
Webinar 1 - Evolving Digital
Embracing digital to protect, innovate, diversify and thrive.
Tuesday 19th October 1pm-4pm | Wednesday 3rd November 9.30am – 12.30pm | Monday 15th November 9.30am – 12.30pm | Wednesday 1st December 5.30pm – 8.30pm
Google estimates that in the last year, we've experienced the equivalent of a decade's worth of digital change. Has your business evolved to suit the new business landscape?
In this session, we'll explore some of the basics to ensure business survival in these challenging times, discuss new business models and how you might adopt them, and examine the connected customer journey and new routes to market, both the digital opportunities and the digital threats.
Topics we'll cover include:
- Digital business models and alternative routes to market
- Influencing the customer sales journey in the digital age
- Protecting your creative IP and understanding the real value inside your organisation
The session will be delivered by Gary Ennis, founder of digital consultancy NSDesign, alongside Intellectual Property / Business Risk expert David Reilly from TalkRisk.
Webinar 2 - Working Digital
Embracing digital to work smarter, develop new products and WOW your audience.
Wednesday 20th October 1pm-4pm | Thursday 4th November 9.30am – 12.30pm | Wednesday 17th November 9.30am – 12.30pm | Thursday 2nd December 5.30pm – 8.30pm
The COVID-19 pandemic forced us all into a ‘new normal’ of remote working but creative professionals can enjoy a range of benefits by making greater use of digital technologies and innovative thinking.
This session will take you through the latest best practice advice for home working and remote interaction, discuss how to run online events, deliver services, and get paid for your work across a range of digital platforms, and increase presentation skills to help maximise your online presence.
Topics we'll cover include:
- Building online communities and engaging your audience
- Crowd funding and other digital investment opportunities
- Presenting live to maximum effect (via webinars and live-streaming)
This session will be delivered by broadcaster, journalist and digital consultant with NSDesign - Colin Kelly.
Webinar 3 - Selling Digital
Embracing digital to increase visibility, develop trust, and sell more creative products and services.
Thursday 28th October 9.30am – 12.30pm | Tuesday 9th November 9.30am – 12.30pm | Wednesday 24th November 1pm – 4pm | Wednesday 8th December 5.30pm – 8.30pm
With physical real-world interactions limited, a trusted digital presence easily found by your customers is more important now than ever before, with digital sales channels often your only route to market.
This session will highlight some of the key factors in developing a robust web presence, from understanding the purpose of your website and resources required to develop it for the long term, through to discussing the importance of Usability, SEO, analytics and more.
Topics we'll cover include:
- Marketplaces and Multi-Channel Selling (including Amazon, Google Shopping, Etsy, Facebook Shops and more)
- Search Engine Optimisation and a Customer Focused Experience
- Creating new interactive experiences with Immersive Tech
This session will be delivered by Brian Tait, SEO and Google specialist, and digital consultant with NSDesign.
Webinar 4 - Marketing Digital
Embracing digital to engage an audience, find your champions, and maximise the impact from social media.
Friday 29th October 9.30am – 12.30pm | Thursday 11th November 1pm – 4pm | Thursday 25th November 1pm – 4pm | Thursday 9th December 5.30pm – 8.30pm
Social media has been described as "word of mouth on steroids" - so how do you take advantage of free positive marketing across the social landscape, helping raise awareness, build trust, deliver better customer service, and stand out for all the right reasons.
This webinar will help you define a digital marketing strategy, knowing what platforms to focus on and why. How does your brand talk and tell stories? And how do you balance customer service and engagement, with social selling and driving revenue?
We'll cover all this and more, including:
- Understanding the social media landscape and the creative opportunities that exist
- Creative Content for a Covid Consumer
- Social Media and Customer Service - the new marketing?
This session will be delivered by social media trainer and coach, Gary Ennis from digital consultancy NSDesign.