The chances are that, when most people think about extended reality (XR) - the umbrella term for virtual (VR), augmented (AR) and mixed reality (MR) technologies - they imagine someone wearing a headset and running around their living room as part of an immersive game.
However, the reality is that, as society has become more familiar with XR, these technologies that were once restricted to the gaming industry, or deemed too ‘futuristic’ to be used in the real world, are now readily accessible. They offer new opportunities to engage and convert customers, and offer enhanced ways for companies to improve how they operate and drive efficiencies across their organisations.
In a world that’s been turned on its head by the coronavirus pandemic - in turn forcing companies to confront new realities about how we work, shop and engage each other at a distance - what once might have seemed far-fetched now seems like an increasingly viable idea.
So if XR has moved beyond gaming, how are individuals and organisations using XR right now to improve - and create new - interactions with their customers and users?
Further information here