Brand events have largely shifted online this year, as the pandemic continues to disrupt in-person experiences.
Creating a successful virtual event is no mean feat, of course, with consumers already suffering from screen overload – yet another Zoom event is a tough thing to market.
Over the past few months, however, we have seen agencies and brands pull together to make virtual events more engaging and immersive, with many using live music or entertainment-driven experiences designed to engage consumers. Here are some of the most effective examples, and what makes them work.
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