Predictions for the media in 2021: How to train your algorithm

Two industries got a Pulp Fiction-style adrenaline shot in lockdown - e-commerce and social content.

Now they are about to collide, as we explore in the first of three articles on media and the impact of technologies like artificial intelligence in the 2020s.

Last year made the extraordinary normal in almost every industry - content and advertising included. Cinemas closed, FC Barcelona played to an empty stadium, a $1bn James Bond film sat on the shelf for a year. As author D.B. Gerrard quipped: 'Future historians will be asked what quarter of 2020 they specialise in'.

In three articles we will look at the revolution in streaming; new video creation tools based on computer game technology, and in this first report, e-commerce and social content.

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