There’s no doubt that streaming video is the present (thanks, pandemic!), as well as the future of entertainment. But which platform will dominate the so-called streaming wars is still up for debate. Kevin Beggs, the chairman of Lionsgate Television Group, believes that price will help some consumers decide, but so will content: It “may come down to the hits and what shows are mandatory viewing and worth the price,” he says.
As consumers try to choose, they are sampling across platforms. Rose Hulse, the founder and CEO of ScreenHits TV, says that based on her company’s data, “The majority of viewers have two to three streaming platforms, but only use one 95 percent of the time, dipping into the others for 5 percent of the time.” That is an enormous disparity in viewing habits and one that could be hard for streaming platforms to surmount. So, the question is: How does a platform become the go-to choice for a viewer? How can a new platform elbow its way into a crowded and competitive marketplace filled with the likes of Netflix, Disney+, HBO Max, Hulu and Amazon? That was the question Scott Roxborough, European bureau chief of The Hollywood Reporter, posed to a group of streaming video experts during a recent panel discussion.
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