Streaming 2.0: What’s Coming Next to the Streaming World?

There’s no doubt that streaming video is the present (thanks, pandemic!), as well as the future of entertainment. But which platform will dominate the so-called streaming wars is still up for debate. Kevin Beggs, the chairman of Lionsgate Television Group, believes that price will help some consumers decide, but so will content: It “may come down to the hits and what shows are mandatory viewing and worth the price,” he says.

As consumers try to choose, they are sampling across platforms. Rose Hulse, the founder and CEO of ScreenHits TV, says that based on her company’s data, “The majority of viewers have two to three streaming platforms, but only use one 95 percent of the time, dipping into the others for 5 percent of the time.” That is an enormous disparity in viewing habits and one that could be hard for streaming platforms to surmount. So, the question is: How does a platform become the go-to choice for a viewer? How can a new platform elbow its way into a crowded and competitive marketplace filled with the likes of Netflix, Disney+, HBO Max, Hulu and Amazon? That was the question Scott Roxborough, European bureau chief of The Hollywood Reporter, posed to a group of streaming video experts during a recent panel discussion.

Continue reading here


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.