Insights for Driving Sales Productivity & Resilience
Digital has long been a key ingredient in sales teams’ success, even before disruptive technologies made digital transformation a business-wide imperative. Now, in the face of the COVID-19 pandemic, digital selling is more important than ever.
In our 2020 State of Digital Selling research, we sought to understand the capabilities and key success factors enabling the digital transformation of selling among B2B businesses.
Further information here