Young people are watching much less of the BBC – less than an hour a day, according to data from Ofcom. They prefer streaming content, and Netflix is used weekly by 66 per cent of 15-24 year-olds in the UK. Just 28 per cent of them use BBC iPlayer.
The BBC has pledged to take action, and better, more secure, personalisation might be the key. The broadcaster has been placing greater emphasis on data-driven personalisation for its online services since 2017, when it began requiring users to be logged in to use iPlayer. More recently it has been pushing people to login to the BBC website to personalise the news they see.
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