The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits
The brainchild of cousins Dan Barnes and Wes LaPorte, PhoneSoap is a device that uses UV light to disinfect your phone, while also charging it.
The idea was sparked by a TV report that said the average cell phone was 18 times dirtier than a public restroom, and since launching PhoneSoap, the range has expanded to include a bigger disinfecting unit – HomeSoap – as well as a filterless air purifier called AirSoap.
The next phase of development for the company involves brand collaborations, with the team actively looking to collaborate with partners on branded PhoneSoap devices that authentically bring brands to life in this space.
We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.
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