The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

The brainchild of cousins Dan Barnes and Wes LaPorte, PhoneSoap is a device that uses UV light to disinfect your phone, while also charging it.

The idea was sparked by a TV report that said the average cell phone was 18 times dirtier than a public restroom, and since launching PhoneSoap, the range has expanded to include a bigger disinfecting unit – HomeSoap – as well as a filterless air purifier called AirSoap.

The next phase of development for the company involves brand collaborations, with the team actively looking to collaborate with partners on branded PhoneSoap devices that authentically bring brands to life in this space.

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Continue reading here

Subscribe

* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.