Will subscriptions be the next big thing in travel?

At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.

Of course, 2020 didn’t turn out as expected, leaving the industry far more focused on keeping businesses running rather than inspiring loyalty.

But as the year draws to a close, and consumers start to consider the possibility of life beyond the pandemic, will a subscription model gain traction?

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