With Balenciaga’s New Gaming App Afterworld Demna Gvasalia Makes the ‘Quantum Leap’ the Industry Has Been Waiting for

At the final count of what’s happened in fashion communication in this mind-exploding year of 2020, here comes Balenciaga. Absent physical shows, Demna Gvasalia has turned game designer. Afterworld: The Age of Tomorrow, an allegorical adventure, a collection, and a break into the lived world of millions of players, is launching today. “I hate the idea of fashion film. I find it very dated,” he says. “We started working on this in April, since we knew that fashion shows would be out of the question.”

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