Session 3: Communicating Heritage with Digital
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Whether it be creating an aural history archive, broadcasting a podcast or recording a soundscape, audio enriches and informs our engagement with heritage. In this session we will look at how to record and capture audio, how to post process audio recordings to improve quality, edit content and introduce effects. We will also look at how and when to use audio on Social Archive sights, through social media and through podcasts. This session will feature a case study of how podcasts have been used to communicate heritage in the “Highland Objects” project.
Heritage and Tourist sectors have been greatly affected by COVID-19 and will face many challenges in the future. However, there has also been a huge creative digital response with museums reaching locked down audiences through virtual tours, galleries, live events and social media.
The ideas of “Museum at Home” and “Heritage at Home” promoted new ways enabling museums to promote out and audiences to connect with heritage, whilst staying safe and not exasperating exposure to COVID 19.
This program of workshops is informed by DASH, the Digital Attitude and Skills for Heritage survey conducted by the Heritage Lottery Fund https://www.heritagefund.org.uk/stories/digital-attitudes-and-skills-heritage-what-we-have-learned-so-far and the experience of workshops in the EU LAC museums, CINE and CUPIDO EU projects. It focusses on Communications, Creating Content and developing Community the three priorities identified in the survey.
The University of St Andrews, the CUPIDO project, Highlands and Islands Enterprise and XpoNorth organised a series of workshops aimed at helping the development of the skills needed for heritage professionals and volunteers to deliver “Heritage to the Home”. The series proved popular with hundreds participating and thousands viewing the workshops. This series of workshops aims to equip participants to be able to make use of digital technologies in the promotion and preservation of heritage. This series stands in its own right and follows on from the Heritage at Home series of workshops held online during lockdown and hosted by XpoNorth.
Each workshop will explore a particular area of digital heritage. We will look at the technical background, how the technology has been used. Each will address the three Cs of creation, communication and community. There will be a show and tell, guide to developing digital content, together with guides for communicating and connecting with community. The workshops will also be a sharing experience drawing on the skills and knowledge of participants.
The Heritage Studio Facebook group will be a forum for questions and discussions between sessions and act as a repository of resources.
*This series of workshops are supported through the CUPIDO (Culture power: to inspire development in rural areas) North Sea Region Interreg cultural heritage project, designed to develop new business opportunities in the culture and heritage sector. This is to reinforce the economic position, competitiveness and social inclusion of local rural communities. The project has 16 partners from 7 North Sea Region countries and runs from 2019 to 2022.
CUPIDO has enabled Highlands and Islands Enterprise to partner with University of St Andrews to work with communities and social enterprises across the Highlands and Islands region on a programme of transnational digital heritage activities designed to help commercialise the culture sector. More information about the CUPIDO project can be found here https://northsearegion.eu/cupido/ and www.cupidoeu.org