Getting More From My Customers - The Quick and Dirty Guide to the Crowd Economy for Orkney’s Festivals and Visitor Attractions

Increasingly we are seeing consumers looking for more immersive experiences, looking for greater engagement with producers and looking for authenticity and provenance. The pandemic has meant that it has never been more important to understand what the consumer experience needs to be, and just how you can more effectively work with your audiences. For most people the crowd economy probably means crowd funding, but whilst valuable, this is only one aspect of the crowd economy – a way of working that can help generate different income sources, encourage your customers to promote you and help you test out new ideas. Aimed at festivals and visitor attractions on Orkney, XpoNorth's Digital Sector Specialist Tim Wright, of crowd economy specialists twintangibles, will run through the art of what is possible and how you can get more out of the relationship with your audience.

XpoNorth in partnership with Orkney Islands Council are putting on two free online sessions aimed at festivals and visitor attractions on the Orkney Islands. These are looking at two hugely important areas of interest – The Crowd Economy and Remote participation/streaming events.

Register for the free event here:


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.