Increasingly we are seeing consumers looking for more immersive experiences, looking for greater engagement with producers and looking for authenticity and provenance. The pandemic has meant that it has never been more important to understand what the consumer experience needs to be, and just how you can more effectively work with your audiences. For most people the crowd economy probably means crowd funding, but whilst valuable, this is only one aspect of the crowd economy – a way of working that can help generate different income sources, encourage your customers to promote you and help you test out new ideas. Aimed at festivals and visitor attractions on Orkney, XpoNorth's Digital Sector Specialist Tim Wright, of crowd economy specialists twintangibles, will run through the art of what is possible and how you can get more out of the relationship with your audience.
XpoNorth in partnership with Orkney Islands Council are putting on two free online sessions aimed at festivals and visitor attractions on the Orkney Islands. These are looking at two hugely important areas of interest – The Crowd Economy and Remote participation/streaming events.
Register for the free event here:https://www.eventbrite.co.uk/e/getting-more-from-my-customers-the-quick-guide-to-the-crowd-economy-tickets-141297595913