Story and Design Series | 4: Designing the perfect strategic partnership

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If you have ever considered the idea of a strategic partnership with another brand, but wanted to know more about what was possible and what the benefits would be, this is the perfect session for you. Ken Pratt has a wealth of experience in securing partnerships both in-house for large international companies and on the (micro) agency-side. He has worked with a range of start-up/SMEs in fashion, design, perfumery, craft food and spirits, travel/hospitality and culture mostly with an emphasis on luxury goods/sustainability, securing partnerships ranging from artisan makers to hotel chains and airlines. Join Ken in conversation with XpoNorth’s Fashion, Craft and Textiles Sector Specialist Joan Johnston for what will be a fascinating tour through the potential of strategic partnerships.

Joan Johnston

Joan Johnston has over 20 years’ experience working with global luxury brands in senior creative and commercial roles. From creative design and board director, to business owner and university programme leader, Joan’s wealth of knowledge and expertise encompasses concept development through the design process, to high end client-centred promotion online and service delivery. Most recently Joan has developed an innovative sustainable bedding range using the by-product of the cashmere industry, launched under premium brand Ava Innes.

Joan is the Fashion, Craft and Textile Specialist for XpoNorth.

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