The Art of Digital Storytelling: Engaging Audiences in a Digital World
Register for free here
What do Hollywood, NASA, and your organisation have in common? Stories. From creating universes for the big screen to exploring the outer reaches of space, storytelling is at the core of how we understand our world and carve our paths through it. In today’s digital age, storytelling has evolved into an even more critical tool for connecting with audiences and achieving success.
This online workshop will explore how storytelling has shifted in response to technological advancements and how classical narrative techniques can still create a powerful communication impact in a digital-first world. We will also examine the rise of artificial intelligence (AI) and how it is transforming the way stories are told, consumed, and understood. AI isn’t just a tool—it’s reshaping creative industries and heritage networks by offering new opportunities for engagement and creativity.
Areas Covered:
- Storytelling for the Digital Age:
Learn how the principles of traditional storytelling can be adapted for digital platforms and how this impacts audience engagement and brand identity. - Harnessing AI in Storytelling:
Understand the emerging role of AI in creative industries and heritage sectors—how AI can enhance storytelling, improve audience insights, and open new avenues for content creation and preservation. - Unlocking Your Organisation’s Identity:
Discover how powerful narratives can drive customer engagement, connect with audiences on a deeper level, and communicate your core mission and values in the digital era. - Tools and Techniques:
Explore practical tools and techniques to craft compelling stories that stand out in a crowded digital space, whether through social media, websites, or other digital channels.
Who Should Attend:
This session is perfect for professionals in the creative and heritage sectors, and anyone involved in digital content creation, audience engagement, or cultural preservation. Whether you work in film, TV, music, museums, fashion, textiles or cultural institutions, this workshop will provide insights into how to harness the power of storytelling in an age of rapid technological advancement.
Why You Should Attend:
- Gain practical insights into how storytelling is evolving and how to adapt these changes to your professional field.
- Learn about the impact of AI on storytelling and how to integrate it into your creative process to stay ahead of the curve.
- Connect with other professionals across creative and heritage sectors to share ideas and strategies for future-proofing your narratives in a digital world.
Recording:
Please note that this workshop session will be recorded and added to our library of content at a later date. These recordings will be used by XpoNorth Digital for marketing and publicity in our publications, on our website and on our social media channels
Sanctions Check:
By booking a ticket, I confirm that to the best of my/our knowledge and belief, the attendee, or if they represent an organisation, all owners, members, shareholders, directors, trustees, partners and related entities of that organisation, are not subject to any sanctions imposed by the UK or Scottish Governments. In order to comply with Scottish Government guidance, I confirm on behalf of my organisation/company, that there are no links or trade between the company/organisation in Scotland and Russia or Belarus. I also understand that as part of my attendance and participation in this event HIE may undertake further checks on the existence and nature of any links.
