What do NASA, Nike and Marvel Studios all have in common? Their success is dependent on the same thing: how well they can tell a story. In fact, everyone’s success is dependent on stories. Stories are how we lead, how we engage others with new ideas, how we cooperate with each other and how we see and shape the future – essentially, it’s our most powerful communication tool. But how often do we practice using the oldest knowledge transfer system in the world? Everyone is born primed for stories, but it takes practice to use them wisely. Join Jessica Fox for this hour-long session, where we will practice and learn more about what has always been our most important communication tool for shaping the present and building the future.
Jessica Fox is an XpoNorth adviser, storyteller, film maker and author. She created The Open Book, one of Airbnb’s most popular destinations, and is a storytelling consultant for science organizations including NASA. Her book Three Things You Need to Know About Rockets is currently in development for a film.