There is a subtle but important difference between copying physical museum experiences to the digital world and translating physical museum experiences to the digital world. The key is to understand the behaviour and needs of your online audiences and the dynamics and rules of the platforms which they attend. In this session, Wouter van der Horst will show you the necessary steps to design meaningful online experiences by focusing on the most important and universal engagement tool of all: storytelling.
In this first workshop we will:
- Define the story of your museum
- Explore the difference between commercial & educational goals
- Define potential target audiences
- Explore the online platforms where these audiences are at
Wouter van der Horst | Bio
Museum Educator & Media Technologist Wouter van der Horst combines his passion for history, art, science and teaching with new technology in We Share Culture. Wouter started his career at the Education Department of the Rijksmuseum, where he brought together digital content and learning with award-winning products as SnapGuide, RijksTube & RijksCreative.
Wouter now further specialises in innovative ways to engage audiences through new technology, both in and outside the walls of museums and learning institutes.