Understanding the Technology Shaping Creativity

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Understanding the Technology Shaping Creativity

Wednesday 1st May

2:30pm – 3:30pm

Hosted by Crowd Specialist and XpoNorth Digital Sector Specialist, Tim Wright, this session is designed to highlight emerging developments and cast into the near future whilst exploring planning and strategy development approaches so that you can capture the future.

Technology is a great disrupter, and the creative sector is no more immune to this effect than any other. Be it distribution models, rights management, funding and revenue streams or reducing the distance between creators and consumers- the impacts, particularly from digital developments, have been profound in the last thirty years.

This trend will continue with the emergence of generative AI, immersive worlds, deep data insight, and rapidly changing consumption patterns. This will bring both challenges and opportunities. Operating in conditions of uncertainty can feel unsettling, but we are not powerless to develop strategies that help us be prepared to seize the opportunity that the future holds.

Understanding what the technology landscape looks like and how this is likely to change the creative sector will prepare you more effectively to thrive as your creative journey develops.


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