Establish Your Content Kingdom image
< back to programme
Wednesday 3rd July 2019
Jim Love Theatre | Eden Court | 3:30pm - 4:45pm

Establish Your Content Kingdom

In recent years global brands have emerged from DIY projects that began as amateur podcasts, basic web videos and simple live streams. Content creators can look to digital storytelling innovators to extend their brands, create deep engagement with audiences and develop new revenue streams and distribution models. Serialised, live and interactive content can extend the world of a story far beyond its original media. Case study references and discussion will chart the progress of pioneers who have created enviable empires from often very humble beginnings.

Speakers

    Dougal Perman
    XpoNorth Sector Specialist/ Chair, SMIA, Director, Inner Ear

    Dougal is executive chair of the Scottish Music Industry Association and also runs Inner Ear which specialises in live streaming, documentary production and consultation for music arts and cultural projects. He is also a sector specialist in digital media for XpoNorth and a regular at the convention.

    Craig Massie
    Post Production Supervisor, Boiler Room

    As a creative lead for global live streaming platform Boiler Room his job involves creating and developing various series concepts, as well as making inexpensive throwaway content to feed the Facebook industrial complex. He gained his first freelance role within the company in 2013 by creating "Boiler Room Funny Moments"

    Gavin McGonigle
    Tenement TV

    Gavin liaises with artists, management, press offices and record labels to produce a stream of written and social content, including from the biggest live events in the country, relevant to a dedicated fan base and meet the aims of Tenement TV.

    David Mogendorf
    Head of Artist Relations, YouTube

    Sarah Johnston
    Client Services Account Manager, FUGA

    Sarah Johnston is Client Services Account Manager in FUGA’s London office. She joined FUGA from MERLIN, where she spent 5 years working with 800+ independent labels and distributors and 25+ DSP’s from across 53 territories. Her key areas of knowledge are digital licensing, supply chain and account management.

Subscribe

* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.