In this lively session, Joanna Penn will share how you can use podcasting to market your business, bring in business leads — and make more revenue. It will cover how to find and pitch appropriate shows, repurposing and sharing audio and video content, audio-first marketing tips, plus a live Q&A session.
Speakers: Joanna Penn
Chair: Peter Urpeth
Writing and Publishing Sector Specialist, XpoNorth
Peter Urpeth is XpoNorth’s publishing sector specialist, with nearly twenty years of experience in developing and delivering development programmes for creative business in the Highlands and Islands. He has more than 35 years experience as an editor working in the newspaper and magazine industry and is now focussed on multi-media story-telling, and is a published novelist and poet. As a pianist, Peter has for many years worked in free improvisation and in composition and performance for silent movies. He used to worry about this polymathic mix, but not now. Peterurpeth.com
Author, Podcaster, Entrepreneur
Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.comhas been voted in the Top 100 sites for writers by Writer's Digest.