Trend Bible predict future consumer trends for global retailers and brands to help them stay relevant.
In this webinar, Head of Home & Interior Trends, Naomi Pollard, shares insights in to how trends work, and how the current pandemic will shape the way people will feel and behave. Come along to find out;
• Why Trends Matter – what do the world’s best brands do to make trends work, and what strategies can you borrow in your creative business?
• Dealing with ‘Black Swan’ events (surprise events with unexpected consequences) such as the Pandemic
• What will consumers feel, think, do – exploring the key lifestyle trends for the year ahead
• Top tips for predicting change in your creative enterprise
There will be time for your questions at the end of the presentation and you can download a summary PDF of the slide deck afterwards.
Speakers: Naomi Pollard
Chair: Joan Johnston
Founder of Ava Innes / XpoNorth Craft, Fashion & Textile Specialist
Joan Johnston is the Founder of Ava Innes, a new Scottish brand selling luxury sustainable duvets and pillows, all made in the UK. Her innovative concept for the use of cashmere-guard hair to fill luxury bedding products derived from her 25 years of experience in both creative and commercial roles across British luxury textiles, working with internationally renowned brands in the US, Italy, France and Japan. Joan has fulfilled roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, and as result has acquired a wealth of knowledge from developing initial concepts, working through the design process to experiential brand-focused promotion and sales delivery.
Head of Home & Interior Trends, Trend Bible
Naomi Pollard directs trend consultancy services in the home décor and built environment sectors. She advises some of the world’s biggest and most recognised retailers, brands, architects and design agencies to help them use future insights to inform all their strategic, design and marketing decisions. As well as working one-on-one with clients, Naomi regularly contributes to Trend Bible’s publishing and seminar programs, addressing a broad range of audiences about trends in home and family life as well as interior decoration. Naomi is quoted as an authority on trends and is regularly cited by the BBC and The Telegraph.