NASA: Reverse Engineering a Global Brand image
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Wednesday 3rd July 2019
La Scala | Eden Court | 10am - 11:15am

NASA: Reverse Engineering a Global Brand

Jessica Fox is a director and author. Her directing credits span film, theater and TV. She was a storyteller for NASA and tour documentarian for the Dresden Dolls. Her first novel is in development with Annapurna Pictures. She is XpoNorth’s film sector specialist.

Chair

    Jessica Fox
    XpoNorth, formerly storyteller at NASA

    Jessica Fox is a director and author. Her directing credits span film, theater and TV. She was a storyteller for NASA and tour documentarian for the Dresden Dolls. Her first novel is in development with Annapurna Pictures. She is XpoNorth’s film sector specialist.

Speakers

    Dr. Ed Hoffman
    Former Chief Knowledge Officer, NASA

    Dr. Hoffman retired from NASA as a senior executive after thirty-three years. He was appointed the first NASA Chief Knowledge Officer in 2011 and held responsibility for system-wide strategy, integration and deployment of knowledge services. Prior to this role he was the founding director of the NASA Academy of Program/Project and Engineering Leadership (APPEL).

    Jay O'Callaghan
    Storyteller

    Jay O'Callahan writes stories to perform. He has performed his stories in New Zealand, Lincoln Center, The Abbey Theater in Dublin, the National Fine Arts Complex in London, and throughout the United States. He was awarded a grant from the National Endowment for the Arts for Performance Excellence. His work has been heard on National Public Radio.

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