This book is an exploration of the role of folklore, culture and belief in mediating human relationships with the natural environment. Folklore has been widely recognised amongst scholars as a resource to promote and reimagine places (Light 2007; Mathe-Soulek, Aguirre, and Dallinger 2016), providing an opportunity to engage visitors with heritage, culture and the environment (Hopper et al. 2019; Paphitis 2013). The popularity of folklore in tourism is seen across the globe as destinations and heritage sites draw upon their stories as a form of intangible cultural heritage. Others have also recognised the value of myth, folklore and storytelling, as a resource to promote ecological learning and engagement with the natural world (Hopper et al., 2019; Hallam, 2019).
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