How Should Museums Gear Up For Reopening?
Smartify and CCD's latest guide, The Multi-Platform Museum, offers tools for cultural institutions as they reopen and remobilize. Image: Ryoji Ikeda at 180 The Strand
Earlier this week, museums in the UK began reopening, joining a wave of other institutions from France to Washington, D.C that are eagerly if cautiously inviting visitors back through their doors. But following a year of lockdowns, the museums that are reopening this month aren’t the same ones that closed in 2020. Digital pivots, financial losses, and an industry-wide social reckoning have forced a shift in the way arts organizations operate, curate, and do business — a change that’s bound to be lasting and irrevocable.
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