Licensing for the planet: how Natural History Museum reaches the world with sustainable products

Despite all the financial pressures placed on cultural attractions by the pandemic, the Natural History Museum’s commitment to creating ‘advocates for the planet’ is not for sale at any price.

As one of the UK’s most famous institutions, both in cultural and scientific contexts, it is hard to conceive there are many people who’ve never heard of the Natural History Museum. Nevertheless, garnering fresh interest from new audiences remains a perpetual priority.

Aside from the five million visitors who explore the South Kensington site every year and the droves who have engaged with its burgeoning online programming, the museum connects with an even broader section of the population through its licensing partnerships with licensees, retailers and brands.

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