Museums Exhibit Stepped Up Licensing Plans

Museums and other cultural institutions are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources – government subsidies and in-person ticket buyers, to name two – are under pressure.

And while some museums have long had licensing programs – the UK’s Victoria & Albert (V&A) Museum has been licensing for more than 20 years, and has more than 85 licensees, and The Palace Museum in the Forbidden City in Beijing posted $220 million in sales of licensed products in 2017 — but the pace has increased noticeably.

Further information here


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.