Nielanell contemporary Shetland knitwear is inspired by our islands’ textile heritage, but follows its own design path. Rather than tracking trends, we’re known for an artistic approach. Designer Niela Nell Kalra often begins with a concept, sometimes relating to her multicultural heritage. For Niela, the pinnacle of making is in the wearing—and the relationship we form with knitwear.Yarn is sourced from the best Scottish and Italian mills and we are so proud that our collections are made by local Shetland craftspeople. Production is sustainable: pieces are made individually in small batches, and often in a kaleidoscope of colours.