Creative Industries are – and always will be – a backbone of the world’s communities and economies. Nowhere is this truer than in the UK, where our Creative Industries are not only considered among the world’s very best, they’re also essential to our economy.
In 2019 alone, Creative Industries contributed £115.9bn of value to the UK economy, according to the Department for Digital, Culture, Media & Sport. That’s greater than the automotive, aerospace, life sciences and oil and gas industries combined.
But this vital UK industry is under pressure from rising expectations and ever shrinking budgets. Plus a strong desire, and need, to embrace more sustainable ways of working and ensure they can engage diverse audiences.
As a result, creative businesses are eager to explore new, innovative methods of delivering content and experiences, to keep up with rapidly evolving audience demands and remain competitive.
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