These mini-museums have the very important job of both protecting the past and supporting the future.
In fashion, as in anything else, everything old is new again. This is especially true right now, as the planet's most-followed individuals revert back to such once-eschewed, decades-old staples as tracksuits and inflated shoulders. The industry has been riding a nostalgia wave for several years, with no indication that the swell might subside anytime soon. And for many brands of price-points high and low, luxury and mass-market, this poses an interesting challenge: to create newness while reissuing pieces it designed 10, or 50, or more years ago. How do fashion houses package their past while also contemporising it, looking to the future?
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