A recently commissioned economic impact study by Belladrum Tartan Heart Festival revealed that the event contributed £4.6 million to the local economy in 2014, and generated £6.6 million of expenditure in Scotland as a whole. Produced by independent consultancy firm, Mackay Consultants, the report also placed average spend at £246 per adult, highlighted that 35% of onsite traders were regionally based, and detailed that the majority of additional contractors were based in the Highlands and Islands. It also highlighted the award-winning festival’s commitment to locally based talent, with a significant part of the talent budget going to artists based throughout the region.
Commenting on the report’s findings, Belladrum Organiser, Joe Gibbs said:
"In the 12 years of its existence, Belladrum has always remained firmly rooted in the Highland community and it is rewarding to see this is reflected in the cash benefit transferred back to the Highlands, and Scotland as a whole, by the event".