Great minds don’t think alike: How to tap the neurodivergent talent pool

Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge.

Richard Brim, chief creative officer of Adam & Eve/DDB, is catching up with his friend, who is a psychologist. To his surprise, he becomes the subject of scrutiny. After observing Brim, the woman says: “You show signs of ADHD.”

Later, when Brim told his wife and friends, they were like: “No shit, Sherlock.” But for Brim, this unexpected observation brought a moment of clarity.

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