Handpicked and home delivered: the book subscription services combating 'decision fatigue'
The pandemic reignited Australia’s love of reading – and entrepreneurs are reaping the rewards
When the global lockdown began last March, many of us made a lofty list of personal development goals: learn French, get a six-pack, read the collected work of Dostoevsky. There’s little evidence to suggest we followed through on the first two fronts but in the latter we have been surprisingly successful: Australians are reading more than ever.
Booktopia, Australia’s largest online retailer of books, reported its best year on record with a 28% increase in new book sales; and Allen & Unwin, Australia’s biggest independent publisher, enjoyed an increase of 34% between May 2019 and May 2020. A research report from the GlobalWebIndex says Australians’ reading rates are up 20% because of Covid-19.
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