How Cultural IP Is Transforming The Museum Sector

Yizan He is Co-Founder and CEO of ARTiSTORY LLP, an IP licensing firm working with some of the world’s leading museums, galleries, science centers, and libraries. He also serves as an investor and general partner of SIPIC Singapore, an investment fund that specializes in art and cultural IP. In 2013, he founded Alfilo Brands, a global licensing and retail company that works with the world’s leading museums on IP licensing deals within Greater China.

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