How Destinations Are Using Geolocation Date To Manage Tourism Growth

With the game less than a year away, Visit Salt Lake has been able to analyze massive quantities of geolocation and credit card spending data provided by the Utah-based technology company Zartico to learn the visitation patterns that were prevalent in Charlotte when the All-Star Game was held there in 2019.

The analysis, says Visit Salt Lake CEO Kaitlin Eskelon, revealed that the average visitor spent a week in Charlotte around the game. It also showed how late those visitors stayed out in the evening and during which hours they spent the most money.

Salt Lake officials plan to use that knowledge to beef up transit schedules around the event and to encourage some restaurants to stay open later than normal. Click here to keep reading


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.