With the game less than a year away, Visit Salt Lake has been able to analyze massive quantities of geolocation and credit card spending data provided by the Utah-based technology company Zartico to learn the visitation patterns that were prevalent in Charlotte when the All-Star Game was held there in 2019.
The analysis, says Visit Salt Lake CEO Kaitlin Eskelon, revealed that the average visitor spent a week in Charlotte around the game. It also showed how late those visitors stayed out in the evening and during which hours they spent the most money.
Salt Lake officials plan to use that knowledge to beef up transit schedules around the event and to encourage some restaurants to stay open later than normal. Click here to keep reading