Cherie Hu looks at how the paid membership platform Patreon is helping electronic artists and clubs sustain themselves, especially through the COVID-19 pandemic.
The COVID-19 pandemic has ravaged the live events industry, and electronic music is far from unscathed. According to the latest IMS Business Report, electronic-focused festivals and clubs were under threat of losing as much as 75% of their income, or around $3.3 billion (£2.5 billion), by the end of 2020.
In the wake of this catastrophe, artists have been scrambling to find digital revenue streams that feel just as intimate — and whose revenue impact is just as direct — as in-person shows. To put it bluntly, the dominant platforms for music discovery and social media have fallen short for the majority of working artists today.
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