Is digital fashion really the industry’s eco-friendly saviour?

Digital fashion has been the Next Big Thing in fashion for a few years now. For many their first experience of it was Lil Miquela wearing Prada or influencers suddenly cropping up in their feed wearing gravity-defying or liquid-textured outfits. But despite pockets of hype and some flattering media coverage, it mostly existed within its own niche, continuing to bubble under the surface. Then, digital fashion’s existence and relevance was suddenly magnified as COVID pulled the rug out from under fashion’s feet and made the shows it has thrived on for decades a near impossibility.

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