With summer’s rise of the Delta variant and the health and safety of fans, artists, crews and staff at stake along with the very survival of this industry itself, a consensus on safety protocols and vaccines has emerged and it emanates from the highest echelons of the business.
“It’s our responsibility to be proactive in our efforts to protect artists, event staff and fans,” said Jay Marciano, chairman and CEO of AEG Presents and COO of AEG, in a statement to Pollstar.
“The loss of concerts was one of the major cultural headlines of the pandemic; we need to draft off of that and use the collective voice of the business to remind people that they have a responsibility, and if they don’t make the right choice this could all go away again.”
To avoid that outcome, in early August, AEG and Live Nation issued separate safety directives emphasizing vaccinations for fans, crew and staff as part of a concerted effort to keep this industry moving forward. For Live Nation, starting on Oct. 4, vaccines and negative COVID tests will be required for entry into all its fully owned and operated U.S. venues and festivals; on Oct. 1 AEG will permit only vaccinated fans to enter its owned and operated clubs, theatres and festivals.
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