From the sari and the kimono to the kilt, traditional garments have long been seen as the embodiment of conservative and modest dress, but that doesn’t mean they can’t be entirely modern.
With the modest fashion sector expected to be worth billions by 2021, we are seeing a growing cohort of young fashion designers redefining and re-energising their cultural heritage.
Drawing on their heritage and the cultural traditions of their families and communities, young designers are finding innovative ways to fuse old and new, and keep old customs relevant.
To celebrate London Fashion Week, Instagram curated a list of next generation fashion designers inspired by and proud of their heritage, honouring traditions while still doing things their own way
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