New Benchmarking Report

The average annual turnover from commercial activities was £2.85 million, although this represents a broad range of responses, from £3,000 to £26 million.

Retail accounts for the highest proportion of commercial turnover (44%), followed by catering (22%), and events and venue hire (18%). The remaining 13% comprises a range of other activity including income from commercial sponsorship and corporate membership, car parking, tours and specific attractions. The two lowest categories were publishing (2%) and image sales (1%). For more reading click here


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